Dell case study swot analysis

This change of managerial positions is likely to lead the company to new and more profitable ventures in the market. Profit margin decline on hardware products. Customer complains and complements are highly encouraged and their queries are attended to promptly through their customer care services based in India Marketing Teachern.

So Dell compete against iPod and other consumer electronics brands. Recommendation for the vision statement: Constant IT developments in the industry can make the present products obsolete. Prices of the personal computers are expected to continue falling so that they are more affordable to everyone.

Leadership in specific companies and management in the entire industry require commitment and morale of the employees for the processes and systems produced to be accredited. Dell's Fiscal Year in Review.

Direct selling business model. Threats What are competitors doing well? Dell is a computer maker, not a compute manufacturer.

In Dell had to recall 4. Essay UK - http: Change of lifestyle in the society is always seen as an opportunity for new products to suite new lifestyles. Since Dell is a computer maker as opposed to a manufacturer, it is sometimes locked out of the market as a result of few large suppliers in the international market for their products.

There are UK writers just like me on hand, waiting to help you. This analysis identified Dell's problems and provided strategic moves for the PC maker firm. A vision statement focuses on the on how the world would be ideal without mention the organization. In Michael Dell had the idea to sell computers directly to customers.

SWOT Analysis of the Dell Computer Corporation

The finished goods are then dropped off with the customer by courier. This initially has meant good such as peripherals including printers and toners, but now also included LCD televisions and other non-computing goods.

Whilst this is a tremendous advantage in terms of business operations, allowing Dell to focus on marketing and logistics, the company is reliant on a few large suppliers, and to an extent is locked in for periods of time i. Some companies like HP cannot handle large orders as in the case off dell this is a weakness for such a company it the industry and a great opportunity for Dell Incorporated.

The knowledge of the strengths and threats facing a company also acts as a parameter on determining the extent to which the business can export or import products. For instance; if a company operating in an economic situation witnessing effects of a recession where consumer spending is declining, the company unless with proper mitigation measure may experience detrimental effects in its operations.

Dell's vision is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.

The company has such a huge range of products and components from many suppliers from a plethora of countries, that there is the occasional product recall that can cause Dell some embarrassment.

Threats which offers adverse returns to a company may be entry of new competitors in the market, when government's actions shrinks the market base like introduction of a tax to product or a service, when a company's competitor has an upper hand in either production or distribution and presence of price wars between competing companies Grayp.

The Dell culture of sourcing labor from the Eastern nations where it is regarded to be cheap does not prohibit other competitors from doing the same and even sourcing for more cheap labor. Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

Dell has a good presence in these markets but should strengthen its position as the company experiences declining market share. The single biggest problem for Dell is the competitive rivalry that exists in the PC market globally.

These internal negative forces may include but not limited to high employees turn over which is as a consequence of company's inability to retain its employees. So Dell compete against iPod and other consumer electronics brands. This profit margin represented a 28 per cent growth within such a short period of time.

Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. So a customer selects a generic PC model, and then adds items and upgrades until the PC is kitted out to the customer's own specification.

External factors on the other hand examine the main points in environmental surroundings carefully identifying all the possible opportunities and threats facing a company. Weaknesses are also seen as lack of expertise in the market, production of poor quality products or services and when a company has a bad reputation in the industry Andrewp.

Threats These are the negative impacts that face a company in an industry more so if the company is unable to mitigate and adapt to the emerging threats in the market.

SWOT Analysis of the Dell Computer Corporation

The first personal computers were produced in this was the MITs Altair Michael Dell, born in Februaryis the chairman of the Board of Directors and chief executive officer of Dell, the company was founded in with $1, on a simple concept: by selling computer systems directly to customers, they could best understand their needs and efficiently provide the most effective computing solutions to meet those needs.

Ovidijus is the founder of SM Insight and the lead writer since His interest and studies in strategic management turned into SM Insight project, the No.1 source on the subject online.

He's been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. Dell Case Study Essay - The company that I chose to do my case analysis on is Dell computers. Many companies start out as very aggressive but get crashed either by its competitor or by poor strategic management.

Dell Computer's entered the market with strong. SWOT of Dell Strengths Dell Company has always been the largest PC maker and one of the best known and renowned computer brands in the world.

Case Analysis on Dell, Inc. Case Analysis on Dell, Inc. Words Mar 25th, Essay on Dell Analysis Case Study Words | 21 Pages. Dell Situation Analysis and SWOT By: Nicole Saathoff History Dell was started in by a college student, Michael Dell.

SWOT Analysis Dell Strengths Dell is the World's largest PC maker. Profits for the 3 months to July were in excess of $1 billion US, representing a growth of around 28%.4/4(1).

Dell case study swot analysis
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